Shockoe Atelier: A Premium Denim Brand with a Rich Family Heritage
When it comes to premium denim brands, Shockoe Atelier is a name that’s worth knowing. Founded in 2012, this Richmond-based company has quickly gained a reputation for producing high-quality denim that combines traditional craftsmanship with contemporary style. In this blog post, we’ll take a closer look at what sets Shockoe Atelier apart and why it’s worth investing in a pair of their jeans.
The Story Behind the Brand
Shockoe Atelier is a family-owned business with a rich heritage in denim production. The company’s founders, Anthony and Pierre Lupesco, are the sons of George Lupesco, who owned one of the last remaining denim factories in Romania. George was a skilled craftsman who passed down his knowledge and passion for denim to his sons. Today, Anthony and Pierre continue the family tradition by producing jeans that reflect their father’s commitment to quality and attention to detail.
What Makes Shockoe Atelier Jeans Unique?
Shockoe Atelier is known for its use of premium raw denim sourced from some of the best mills in Japan and the United States. But what really sets their jeans apart is the way they’re crafted. Each pair of jeans is made using traditional methods, with a focus on quality over quantity. Here are some of the key features that make Shockoe Atelier jeans stand out:
- Handmade Construction: Each pair of jeans is crafted by hand, with a team of skilled artisans working together to create a product that’s both durable and stylish.
- Custom Fit: Shockoe Atelier offers a range of fits and styles to suit different body types and preferences. They also offer a custom jean program that allows customers to create a pair of jeans tailored to their exact measurements.
- Sustainable Production: Shockoe Atelier is committed to reducing its environmental impact by using eco-friendly materials and processes. They also partner with local organizations to promote sustainability and give back to the community.
The Collection
Shockoe Atelier offers a range of denim products for men and women, including jeans, jackets, and shirts. Here’s a closer look at some of the standout pieces from their collection:
- The Slim Fit: This classic style features a mid-rise waist and a slim leg that’s flattering on a variety of body types. The slim fit comes in a range of washes and finishes, from raw denim to vintage-inspired fades.
- The Norfolk Jacket: This versatile jacket is a modern take on the classic workwear staple. It features a slim fit, patch pockets, and a durable cotton twill construction that’s perfect for layering.
- The Tapered Fit: This style is similar to the slim fit, but with a slightly more relaxed top block and a tapered leg. It’s a great choice for those who want a comfortable, modern fit without sacrificing style.
Why Buy?
If you’re in the market for a new pair of jeans, Shockoe Atelier is a brand that’s worth considering. Here are just a few reasons why:
- Craftsmanship: Each pair of jeans is made by hand, with a focus on quality and durability. This means you’ll get a product that’s built to last.
- Customization: With their custom jean program, Shockoe Atelier offers a level of personalization that’s hard to find elsewhere. You can create a pair of jeans that fits you perfectly and reflects your personal style.
- Heritage: The Lupesco family has a long history in denim production, and that heritage is reflected in every stitch.
